Partnership Marketing

Partnership Marketing

Fairlane Town Center is the perfect place to create memorable brand connections. Engage active shoppers with your brand and message through in-mall advertising options, event venues, and sponsorship opportunities. 

  • Fairlane Town Center features more than 125 retailers and restaurants and a 21-screen movie theater.
  • Fairlane Town Center welcomes over 12 million visitors each year.
  • Advertising opportunities including short term event marketing to area naming rights partnerships, and are available at highly competitive rates.
  • Custom marketing solutions to meet your budget and goals.

Call 313-593-3546 today to arrange a tour of Fairlane Town Center and to learn about available partnership marketing opportunities.


Peggy Hayes | Marketing Director - Fairlane Town Center
Starwood Retail Partners, LLC
Phone: 313-593-3546  |

National Contact

Gina Scarpetta | Director, Partnership Marketing
Starwood Retail Partners, LLC
Phone: (312) 373-3580 |

Tia Angelos | Director, Partnership Marketing
Starwood Retail Partners, LLC
Phone: (312) 265-2239 |

click here to submit a partnership marketing inquiry

360° Brand Engagement

Put your products in front of thousands of shoppers each day by delivering a totally immersive experience they won’t soon forget.  We specialize in:

  • Brand Activation
  • Product Sampling & Trials
  • Special Event & Experiential Marketing
  • Interactive Product Engagement
  • Mall Marketing Events
  • Product Displays

 High-Performance Media

Make your message pop!  Our eye-catching media opportunities will elevate your brand message and optimize its impact on shoppers.

  • Sky Banners
  • Large Wall Graphics
  • Elevator & Escalator Wraps
  • Interior Spectaculars
  • Standees
  • Billboards

Amenity Sponsorship

We’ll work with you to strategically reach your target audience in the right place at the right time.

  • Soft Seating Experiences
  • Holiday Sets

Customized Activations

We’re always ready to discuss the different ways we can mix and match every available option and idea to create the perfect package for your needs and our shoppers’ enjoyment.

No matter what you are looking for, there are great partnership opportunities with our shopping centers.  Let us create one for you!