The Coloring Station is an interactive concept that allows children to explore their own creativity. With coloring books, children’s books and art supplies for sale, The Coloring Station’s highlight will be a vibrant studio-like coloring area where children can draw and color with every tool imaginable in affordable two-hour coloring sessions. Children 12 years old and under can submit their short story, poetry, art, or coloring masterpieces in monthly on-site contests where they will compete for prizes ranging from $100 to $500. While being entertained by the retailer’s mascot, a “Reading Dinosaur,” children can enjoy the venue’s cotton candy bar and fairytale queens dressed in authentic royal attire representing various story genres. The Coloring Station will also host free weekly story times as well as an array of crafts, including clay pottery, jewelry making and rock painting.